Brief:
Create a portable experience that attracts people to brand activation (product sampling).

Approach:
To attract people by presenting something they had never seen before. The VR Car was born, a SUV with 4 VR computers held in a frame within the car. The setup also had independent air conditioning for the computers and a folding exoskeleton from aluminum on top of the car (nicknamed Y-Arms) that held 4 VR headsets and a shade system in place when unfolded. A custom VR (score based) game was created for this project too. Parc, plug and play.

Impact:
The car successfully travelled to over 16 locations around the country in the timeframe of 3 months.

VR Experience
Programming (blueprinting) and HUD: Sebastian Vranceanu
Level Design, lighting design, and game design: Michael Mircea

VR Car
Concept, design and production: Michael Mircea
Engineer and welder: Dan Stroe

Brand:
Coca Cola Zero

Agency:
MainStage the Agency