The Mind on Music .

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Images
Images
Images

The Mind on Music .

Brief:
Create something music related that will create engagement at the Neversea Music festival.

Approach:
Our strategy was to have engagement by creating curiosity. We were going to achieve this by making something novel and at the same time something personal. The Mind on Music concept was created, where the participant got to see their brain activity while listening to music. To make it more challenging and to contrast the festival atmosphere of loud music and crowded spaces, we made the experience be about trying to calm the mind using softer music.

Impact:
The activation was busy throughout the 4 days of the festival but what was particularly fascinating was the intimate discussions with the participants about why it was easier or more difficult to calm the mind leading to a more holistic experience for the participant.

Software:
Functional and aesthetic design: Michael Mircea
Blueprints and programming: Alex Gorcea

Brand:
Coca Cola

Agency:
MainStage the Agency

Category .

Creative Technology

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