Brief:
Based on the slogan George is like you, George being a new banking app that has high customizability by the user, the client wanted something that expressed this message through a tech installation that could be placed indoors and ran independently.

Approach:
In this experience the participant sees his body movements mirrored by different 3D figures in real time on a large portrait placed LCD TV. The 3D figure together with the entire installation represents George, the app, that moves as you move, acting in essence like you.

Impact:
Over 8000 interactions and over 90,000 viewers in the space of 1 month per installation.

Execution:

Installation Design and Software Design: Michael Mircea

Concept: Michael Mircea

Software programming: Alex Gorcea

Brand:
BCR Bank

Agency:
MainStage the Agency