Advanced Face Tracking .

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Advanced Face Tracking .

Internal Brief:
Considering there could be a wider variety of use cases for face tracking inspired further investigation in the technology.

Approach:
Several hardware and software variants were to be tested. The process of ideation was also part of the plan to search for new uses for face tracking beside the typical implementation of driving face filters.

Impact:
Valuable insights and conclusions were discovered in how to drive a variety of experiences outside of the classic use cases of face tracking.

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